Lowe Lintas launches Google Pay campaign featuring Kajol

In partnership with Google Pay, Lowe Lintas has recently launched a campaign featuring Bollywood actress Kajol. The campaign aims to underscore the ease, comfort, and peace of mind that users experience while using the payment app.

In today’s fast-paced digital payment landscape, people value convenience and security in their financial transactions. Google Pay’s campaign effectively captures these values through compelling storytelling and relatable imagery. By collaborating with Kajol, a widely recognized cultural figure known for her authenticity, Google Pay seeks to establish a stronger connection with users from diverse backgrounds.

Naveen Gaur, the Group Chief Operating Officer (Growth & Innovation) at MullenLowe Lintas Group, wants to reassure you about Google Pay’s ability to handle your payment needs seamlessly. The campaign highlights various aspects of everyday financial interactions, such as making purchases using UPI QR codes, recharging FASTags, and renewing entertainment subscriptions, all while emphasizing trust and convenience. We want you to feel secure and confident in your financial transactions.

Mohit Pasricha, the Unit Creative Director at Lowe Lintas, pointed out that consumers express trust differently, one way being through their interactions with the brand. The campaign strategically leverages this insight to reinforce the reliability of Google Pay, encapsulated in the tagline “Sab Tick Hai.”