Technical SEO Best Practices for Higher Rankings in 2025

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A digital marketing agency plays a major role when it comes to making a business website online for its clients. In the changing SEO sector keeping up with the technical SEO strategies ensures an effective service. An SEO company in India will employ the best SEO practices to increase your website’s visibility and ranking.

So, one must be knowledgeable about some key aspects of technical SEO to keep up with digital marketers. In this article, you get to know about the key aspects of technical SEO that a digital marketing company in India applies to boost your search engine ranking.

How to Rank Higher on SERPs Through Technical SEO?

If you want to rank your website higher on Search Engine Result Pages (SERPs) through technical SEO, you must understand technical elements or hire an SEO company in India. A digital marketing company in India will help you with all technical aspects of SEO and boost your website ranking on search engines.

However, if you wish to familiarize yourself with some of the key aspects of the technical side of SEO here are some of them.

Website Architecture

Your website structure matters when it comes to ranking and user experience, your website needs a clear and concise architecture so search engines can efficiently crawl it.  This will help your website rank higher on SERPs. 

Through a logical relationship with your website pages when navigating and a structured hierarchy implementation through breadcrumb navigation, users can easily understand your website and navigate it. If you are searching for a digital marketing company in India, Buzztag Media is a leading search engine optimization company in Pune specializing in web designing and advanced SEO techniques. 

XML Sitemaps

The best SEO agency in Pune or India will create an XML sitemap which is a roadmap to your website. Through this website search engines like Google Search Console find your website and analyze it to rank it. Hiring an SEO company in India will ensure that your XML sitemaps are updated regularly and that these roadmaps are submitted to search engines like Google Search Console.

Robots.txt File

Robots.txt file offers search engines the information on which pages to crawl on your website. Pages under admin, non-public content that are sensitive on the website, and thank-you pages don’t require a search engine to crawl because these pages contain sensitive information regarding the website.

So Robots.txt file disallows them from crawling sensitive pages while giving them access to crawl important pages on the website. Buzztag Media is a leading search engine optimization company in Pune specializing in SEO techniques that help you rank your website on SERPs. 

This is the best SEO agency in Pune that offers client-based digital marketing services that help increase your website’s online visibility through technical SEO services and content optimization. Whether you are updating your website architecture or optimizing your website’s Robots.txt file, this Pune-based company can assist you with any digital marketing services including SEO.

Mobile-Friendliness

More than two-thirds of internet users have access to mobile and use it for most of their searches. So, your website needs to be optimized to be more mobile-friendly through responsive designs and optimizing mobile page loading speed. So, users can browse your website easily through their mobiles or smartphones.

Page Speed

No one likes a website that takes ages to load therefore, an SEO company in India optimizes your website page loading speed so search engines can crawl them. So, when users access your website images, videos, and content load faster without compromising their quality. 

A digital marketing company in India will help minify your website backend codes to reduce load time and leverage browser caching to efficiently store static files.

Secure Sockets Layer (SSL)

If you hire a search engine optimization company they will ensure your site has an SSL certificate. This certificate ensures your website gets accessed over HTTPS thus ensuring a secure connection. Google Search Console favors SSL-certified websites over other websites when it comes to ranking. 

Canonical Tags

Buzztag Media, the best SEO agency in Pune ensures that your website doesn’t have duplicate web pages like your website. They use canonical tags that help find duplicate content issues on your website and prevent blocking of your website on search engines. If you want your website to be indexed ensure the removal of all “canonical” or duplicate content from your website.

Crawl Errors and Indexing Issues

A search engine optimization company in Pune or anywhere in India will start with reducing crawl errors and indexing problems to help boost your website rank. If your website isn’t crawlable it won’t be indexed which is directly correlated to ranking. 

Identifying 404 errors, redirect issues, and server errors and fixing them reduces your website crawling issues. Additionally, SEO experts monitor indexing issues and resolve them to ensure your important pages rank on SERPs.

Conclusion

Successful SEO strategies are developed by SEO companies in India. An SEO company in India will ensure that your technical SEO aspects are up-to-date and optimized with SEO-friendly keywords and content. This helps your website rank higher on search engines. So, optimize your website with technical SEO strategies with the help of a reputable digital marketing company in India like Buzztag Media.

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