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Kajal Aggarwal & Chef Vicky Ratnani Launch Brand at HGH India

Kajal Aggarwal: Launch Brand at HGH India 2024

At the 15th edition of HGH India, a well-known trade show for home textiles, décor, furnishings, houseware, and gifts, actress Kajal Aggarwal and celebrity chef Vicky Ratnani introduced their exciting new brand licensing programs. The event at the Bombay Exhibition Center in Mumbai showcased products and innovations from nearly 700 brands and manufacturers from 32 countries.

In partnership with the brand licensing company Swag, Kajal Aggarwal has unveiled her unique home design brand, Kateeka. This brand combines traditional artistry with modern design and promises to deliver high-end home lifestyle products. Kajal’s passion for home design and aesthetics has led her to this natural progression in her career. She is thrilled to collaborate with industry leaders at HGH India to bring her innovative ideas to life.


Kajal shared, “At this stage in my life, focusing on home lifestyle categories comes naturally. I am deeply passionate about the vibe and design aesthetics that shape our homes. I look forward to bringing my home design ideas to fruition through my brand. I am excited to meet and engage with industry leaders at HGH India to explore potential collaborations.”

At the same time, Chef Vicky Ratnani seized this opportunity to introduce his kitchenware line in collaboration with Swag. Chef Vicky aims to infuse his global culinary experiences into the kitchenware sector, offering products with a chic, international aesthetic that will resonate with Indian households. His goal is to inspire nationwide cooking enthusiasts with innovative and stylish kitchen essentials.

Chef Vicky stated, “I wanted to translate my global experiences into products that resonate with Indian households while offering a chic, international aesthetic.” His brand licensing program promises to redefine kitchenware, leveraging his deep understanding of culinary essentials.This development is one of the latest trending news in India, drawing significant attention from industry professionals and consumers alike.

HGH India has provided a perfect platform for these launches, as the trade show has been connecting Indian and global home product brands with the Indian market for over a decade. 

The show brings together home textiles, décor, furniture, and houseware under one roof, offering comprehensive sourcing solutions to retailers, distributors, importers, architects, interior designers, and institutional buyers, all while keeping upcoming design trends in focus.For more insights and updates on such intriguing stories, follow The Buzztag, a leading digital marketing agency in Pune, dedicated to bringing you the most compelling lifestyle news and trends.

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