Sabyasachi Mukherjee’s collaboration with H&M was a game-changer in the fashion world. His collection sold out within hours, blending his luxurious Indian designs with H&M’s affordable prices, sparking excitement among fashion lovers everywhere. H&M is ready to bring another Indian designer into the spotlight—Anamika Khanna.
Anamika Khanna is known for her unique blend of traditional Indian styles with a modern twist. Her upcoming collection with H&M, which will launch on September 5, 2024, promises to be just as captivating.
The line includes womenswear, menswear, jewelry, and accessories, all featuring vibrant colors, intricate patterns, and hand-embroidered details. The collection has something for everyone, from draped skirts and airy kaftans for women to refreshed traditional cuts with graphic prints for men.
This collection also highlights Khanna’s stunning jewelry, which is made from reclaimed metal and crafted locally in India. With prices starting at Rs. 2,999 for apparel and Rs. 1,499 for accessories, this collection makes high fashion accessible to a broader audience.
The big question is, Will Anamika Khanna’s collection achieve the same unprecedented success as Sabyasachi’s? Fashion lovers are eagerly waiting to find out.