Building a productive, well-optimized website is similar to finding a needle in a haystack. With great web design that can adapt to multiple screen sizes, you need to consider all the various devices people use to explore the internet. This is crucial because you want every visitor to get the best possible user experience, regardless of their device. This emphasizes your efforts and bridges the gap between your web marketing and web development strategies. Did you know that your web design directly affects your SEO Marketing? The year that a billion websites on the internet complain about not responding!
With SEO trends revolutionizing the fate of digital marketing, it is crucial to know that web design can be used as an essential asset.
It really baffles us why more webmasters don’t seize the opportunity to improve their responsiveness given how amazing it is for their SEO. So let’s dig deeper into some aspects of web design that directly impact your SEO rankings.
Speed up the loading time
Simply because Google has said that page loading time is now a ranking criteria, the actual speed at which every page on your website loads may have an impact on your SEO rankings. On mobile devices, responsive websites load incredibly quickly. Users should be impressed by this speed and enjoy visiting your site, which Google will notice and will reward with higher and better rankings.
Focus on AMP- Accelerated Mobile Pages
Increased mobile traffic is the first and maybe most significant outcome of responsive web design. According to a survey this year, mobile browsing managed to surpass desktop browsing in 2022 with a 71.3 percent edge. Mobile browsing has been increasing gradually for years. This indicates that mobile optimization has become the norm in the business and that mobile phones have become a primary priority for many developers worldwide. Therefore, by utilizing responsive web design on your website, you make it accessible to the majority of current web users, which definitely improves your SEO ranking.
Ensure the UX is impeccable
No matter how great your website logo design or graphic design is, if it is not appealing to the users eyes, it makes no sense! Responsive web design aspects, such as the best display on all mobile devices and faster loading times, improves the user’s experience significantly. Additionally, considering that Google has already acknowledged user experience (UX) as one of the key ranking factors, you can be certain of a boost in rankings your SEO will undoubtedly receive if you make an effort to enhance UX by implementing a responsive mobile design.
Bounce Rate needs to be lower
It’s only normal for visitors to access one website, browse around, and then switch to another. Since Google tracks the length of time visitors spend on your site, their browsing time is what matters most in this situation. Solely Keyword research cannot keep you ahead of the curve when it comes to SEO. Google will be aware if users quickly leave your site after opening it due to poor display, and it will interpret this as an indication they did not get any positive experience from your website. Your rankings will then be affected as a result.
Use a responsive design for your website to encourage visitors to remain longer and reduce the bounce rate.
Avoid Duplicate Content
One final advantage of responsive website design is that it reduces the chance that Google will find duplicate content on your website and penalize you for it. Google may interpret having two two versions of your website (one for desktop viewing and one for mobile browsing) as two websites with the same content. You can use a single location that matches to all sizes with the help of responsive design.
Finally, it all boils down to enhancing the user experience on your website, which significantly raises your SEO ranking. The simplicity and time-saving aspects qualify for a flexible website design. However, the field of web design is one that is continuously evolving, so perhaps we’ll see a better idea at some point in the future. Being a Digital marketing firm, we at Buzztag are adept with the latest strategies and trends that can set your brand apart.