Did you know that 80% of marketers believe that Local SEO is one of the most essential marketing tools when you want your business to be discovered? Local marketing and word-of-mouth referrals may be considered effective ways to draw in local clients. However, an online search has more impact in 2022. In fact, 97% of search engine users have Googled to find a local business, according to a recent survey.
Be it the owner of a grocery shop or an entrepreneur running a business online that serves a particular area, Local SEO strategies help attract a huge chunk of the audience that resides in and around your vicinity.
What is Local SEO?
Any business that belongs to a specific geographical area can be made visible to an audience searching a query on the internet. They might type in keywords like “Best places to buy shoes near me” if they’re hunting for good shopping places. In such cases, google lists down the best places available in that particular area. The process of listing your brand or business on Google so that it gets discovered locally is called Local SEO.
Let’s dig deeper into this SEO Trend and understand why Local SEO is has become so important;
Bring in more local customers.
The fact that more people locate and click on your website is one of the primary advantages of local SEO. Additionally, it’s likely that those who visit your website are already interested in the products or services you offer.
More potential clients visit your website and may make a purchase from you if your small company website is ranked higher in the SERPs. So it also proves to be an important aspect of Web Marketing.
Less expensive advertising.
A local audience lets local businesses succeed. Considering this fact, brands invest less in digital marketing and more in advertising. What if we spill some beans & tell you that improving your local SEO may help you save a tonne of money? Over 80% of smartphone users choose the “near me” option when looking for a specific kind of business, according to research. This way, you can wave out all advertising costs by increasing your local SEO.
Get an edge over your competitors
Just like good keyword research helps you stay at the top of the search results, Local SEO helps you beat your competition. Generally, people prefer a product that appears higher in search engine results. As consumers, we are eager to learn more about the offerings when it’s available online. Local SEO strategies help your business outshine and acquire a competitive advantage putting you far ahead of the opposition.
Improve Your Local Reviews.
Did you know that 87% of customers research local companies online before making a purchase? People will be happy to provide honest opinions if you are providing good service, which will help you attract additional customers. The scenario might be different if your company is not optimized for local SEO. Local SEO might help in building a good reputation and make a mark on your consumer’s heart. Google interprets it as an indication of improved and sustained customer service. Obtaining local reviews can help your business in a variety of other important ways as well.
Build a Strong Community.
Local companies can have a competitive advantage in maintaining and developing a strong community. Once your customer knows about your location you might have devoted & repetitive customers with whom you can build a strong community. This certainly helps in creating a trust and improves your brand image. It would be beneficial for the growth of your business if you informed potential customers that you were located nearby.
The final verdict;
The digitally evolving era is here. And regardless of the size and type of your company, having an internet presence is crucial. Many digital marketing firms believe that SEO and Social Media Marketing are like your master weapons to win over your competitors.
Try injecting Local SEO techniques into your marketing plan. It will surely skyrocket your business and help you increase your revenue.